If you’ve just published a blog, uploaded a video, or shared a photo, you want it to reach as many people as possible. Not only does this help your website ranking, but it also increases your visibility and promotes your brand.
Twitter can help you with that. With properly crafted tweets, you can get a lot more content mileage than if you’d just pressed “publish” and let your content languish.
Here are some easy and effective tips to follow:
Humans are very visual, and social media proves this. Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. Put an enticing image in your tweet along with a link to the content and a compelling text message. That three-pronged approach will be a lot more effective than just links and text.
But speaking of text…
Tweets only give you 140 characters to work with (including the actual link), so make it count! You don’t have to just tweet the title of your blog post. Instead, use great quotes from your content, or interesting statistics. Write short, punchy statements related to the post to drive people’s interest. Be sure to use your article’s sub heads, and sentences (in context) as tweets.
Repeat your Tweets
Twitter isn’t like other social media channels. There’s a big chance people will miss your content as the tweets stream by. So don’t be shy about sending the content out multiple times. Even if your audience is “local” people dip into Twitter at many hours of the day, even outside business hours. I’m sure you’ve read something on Twitter late one night at 2am, or early one morning at 5am. Same with your customers.
Ask for a RT
Sometimes the simple act of asking can do a great deal. When you post a tweet with your content, ask for a RT. You’ll be surprised at how many people will do it! (Just don’t ask too often). It fosters interaction and can give your content a boost.
Another great way to increase content mileage is to use hashtags. Generally, you only want to use one or two hashtags per tweet. Too many is going to be very annoying, and you want to attract readers, not drive them away.
If you talk about other people in your content (in a good way) or are sharing an article written by someone else then mention them in your tweet. They’ll appreciate the credit and exposure.
As you can see, there are plenty of ways Twitter can help you increase your content mileage. And these aren’t complicated at all. Anyone can use these tips. They key to success is consistency.
In between sharing yours and others’ content, why not include inspiring quotes as part of your Twitter content? Nimble Quotes offers 60+ categories of quotes to choose from. They are tweeted out for you, and personalized as if you tweeted them yourself. Try free for 30-days at www.nimblequotes.com
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