As a modern business owner, you know you need to have a strong web presence if you’re going to succeed. A great website is an excellent first step, but you need to constantly update it and keep things fresh so that your visitors can start to get to know, like and trust you before they choose to do business with you.
What is a blog?
Blogs are kind of like online diaries. Typically businesses use their blog to share the latest news about their company, comment and share their advice on the latest developments in the industry, and post helpful information for their existing and potential customers. They tend to be updated often, from daily to once a month.
What goes on a blog?
Business blogs run a gamut of topics and formats, but a business blog should always provide value to your customers. This could be in the form of how-to articles, industry insights, or even personal stories that your customers and readers can learn from.
It doesn’t necessarily have to be text-only, either. You can add video, audio, links to other blogs and downloads for your reader. The most important thing is finding a topic and format that your visitors will appreciate, find helpful and useful.
How do I share my blog post?
Once posted, your latest blog can’t just sit there on the website. You need to share it to help build awareness for your company. Also, sharing content helps with search engine ranking. Sharing it usually means using social media.
If you don’t yet have a social media account, find out which one (or ones) your customers are using. For the purpose of this article, we’re focused on Twitter.
Sharing content on Twitter
To share your content on Twitter, take some time to think of a compelling headline (or several) which will catch your readers attention and convey the information they’ll find if they click through to read more.
Next, shorten your blog URL using Bitly (this one is our favorite). A Bitly link will save valuable space, since your tweet can only fit 140 characters. So every single letter counts.
Finally, one of the best tools I have if I want to share my blog on Twitter is hashtags. Research the hashtags that are currently being used for the topic your blog is about. Add one or two of those (max) to your tweet. This helps your tweet show up in the searches people do based on hashtags.
Here’s an example of what your tweet could look like:
You’ll be surprised at the difference that creating a good blog and sharing it effectively makes on your business. Go ahead and try it out! If you’d like more tips on content and using Twitter to promote it, check back here every week.
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