Twitter for real estate Archives

Is it a strange concept that real estate agents would use Twitter as one (of many) methods to build their clientele? If so, read on. We have many tips and ideas about why and how to consider using Twitter to build your real estate clientele.

Using Twitter for real estate is a concept that may elude many a realtor. Some still look at it as a tool suited for entertainment and news only. Others have heard about using Twitter for business, but they just can’t see what value the social media giant can bring to their real estate business.

The truth is, no matter how well you might be doing as a real estate agent, if you are not using twitter for business, you are definitely missing out on a huge opportunity to expand your clientele considerably.

Why Twitter for real estate agents?

Over 300 million Twitter users

The colossal user base of twitter has means you get exposure to a large number of potential clients in your area. This gives you a golden chance of massive awareness for your real estate listing.

Fast and concise

Twitter is a fast and fluid platform. Each tweet gives you 140 characters to describe your listing.

Easy to share with followers

Since your tweets are short, using twitter for real estate means people will read your posts in a flash and share them just as quickly. In just minutes, your posts can be retweeted many times over to those who are looking for just what you have to offer. You’ll want to include hashtags of the neighbourhood you sell in with each tweet. This will help narrow the audience to just those who are interested in the area you are selling.

Paid Twitter ads

Twitter is basically free (except for your time!), but it also has paid services that can effectively put your real estate business out there and increase your exposure.

Perhaps we’ve piqued your interest and you may be thinking that Twitter could be a good platform for your real estate listings and awareness. But what if you already have listings? How can you add Twitter to your marketing strategy to expand your already established real estate business?

Tweet this, realtor!

Help first

Trust is the name of the game. You certainly have tips or advice about putting a home up for sale, moving, sorting out mortgages, decorating, landscaping, up-and-coming neighbourhoods – this is great information. Share it. Start by sharing exactly this type of information. To you it may feel like common sense. To those getting ready to buy or sell or move, it’ll be helpful and timely advice.

Showcase your experience

Twitter can be the testing ground before clients can actually interact with you. Show them what you know by answering questions people ask on Twitter.

Build relationships

You can start to attract and get to know new clients via Twitter. Using the direct message feature (DM) you can have extensive conversations with potential clients ( up to 10,000 characters) before deciding to meet or get on a call. This will help them get comfortable with you, and help you qualify them in an efficient way.

Aside from tweeting listings, neighbourhood information and answers to questions, why not add inspirational quotes about the buying, selling, investing and owning of real estate? This information will connect well with your audience. Sign up for a 30-day free trial at NimbleQuotes.com and choose the Real Estate category, add in hashtags specific to the area of town you sell in and watch the interaction on Twitter start!

Twitter Helps You Build Awareness

Twitter provides the perfect platform to communicate with your target clients. You can tweet about hundreds of different topics, including:

Tips about certain neighbourhoods #Leaside

Deals on hot properties #HomeForSale

Information about open houses #Listing #OpenHouse

Photos of your listings #Bungalow

And the list goes on. These types of tweets will increase the awareness of your business and listings with people who are interested in where and what you have for sale – and the more awareness you have, the more followers you gain, the more interest you’ll generate, the more people who know about you and your business. This is good for your sales pipeline.

Your Personality

A great advantage of Twitter is that it gives you an opportunity to show your knowledge and personality. With literally thousands of realtors in your region, your clients will do business with someone they know, like and trust. You can start to get known – do let your personality shine through. You can choose to be very professional or have a more casual voice, whatever you’re most comfortable with.

Hashtags Can Help

30-day trialInspirational quotes in your

Never underestimate the power of hashtags on Twitter. Just what are hashtags? Check out this Nimble Quotes blog post on hashtags.

You can use hashtags to reference many things, from the area that you sell homes in or the type of homes you sell. Hashtags will categorize your tweets, so that when someone searches that particular hashtag, they will see all of your tweets that have included that hashtag. They are great tools to get more interaction and build awareness with other Twitter users who may not yet know you. Oh yes, and Google also indexes tweets – so your tweets can show up in Google searches now. Talk about double duty!

Have I convinced you yet? Go on, tweet about that #Leaside neighbourhood #listing you have an #openhouse for this weekend from 2-4.

Let Nimble Quotes Help You Build Awareness

Nimble Quotes has a database stock full of great quotes pertaining to the real estate industry. Why not try us out? If you sign up for our 30-day free trial, you’ll get 1-8 engaging quotes per day from our Real Estate category, plus the option of adding your own hashtags to each quote. Once your trial is over, it costs about $1/day or about $1/week to continue. Check out Nimble Quotes in action on @jenkellyjen or @newimarketing. Not ready for a trial just yet? Sign up for the Nimble Quotes newsletter instead.

How do Real Estate Agents Use Twitter?