Twitter for realtors Archives

Tip 1: Your Twitter profile

Have another look at your profile. Does it effectively communicate in 160 characters what you do? The areas of town you sell? The type of real estate you sell? Most users find that once they are on Twitter for a while, they update their profile as they get clearer how they can help more people on the platform. Opt for your picture instead of your company or agency you represent. Remember, your client wants a connection with YOU not a company logo.

Tip 2: Say one thing per tweet

We are all limited with the 140 characters per tweet. So use it fully – meaning use it to talk about one thing, not cram as many features of the listing in as possible. One thing with an appropriate link and applicable hashtag will go further as an effective message. And yes, cycle it out multiple times.

Tip 3: Use real estate images

You are selling an environment people will be spending time in. Whether residential or commercial real estate, use the power of images to communicate. While you can tweet images of all sizes, the “in-stream” preview is always 440 pixels wide by 220 pixels tall (a 2:1 ratio). Consider this size when taking pictures – yes a snap from your phone is just fine. You can always load it up, tweet it, review it, and if need be, delete your tweet and start over.

Tip 4: Include hashtags to increase visibility

Hashtags are simply words with the hash, pound or number sign (#) at the beginning. It’s a way of categorizing tweets by subject. Think of hashtags like Google keywords. People search conversations on Twitter by hashtag. It is a great way to both narrow your tweet in on just the people involved in that topic of conversation and to expose yourself/your company for broader awareness to people talking about that topic but do not yet know about you. Some ideas for hashtags could be the type of home your are selling #bungalow, the neighbourhood you sell in, #Kerrisdale, or the type of information you are sharing in your tweet #mortgages.

Do you have a tip that should be added to the list? Tweet me @jenkellyjen and let me know!

Buying, selling and investing in real estate is exciting. Connect with those you serve via inspirational real estate quotes. These cycle out from your Twitter account automatically as if you tweeted them yourself. They have a positive impact on your followers and are yours to try for 30-days free at NimbleQuotes.com. Just sign up, choose the real estate category of inspirational quotes and start sharing wisdom like the quote in this article from Mark Twain.

Is it a strange concept that real estate agents would use Twitter as one (of many) methods to build their clientele? If so, read on. We have many tips and ideas about why and how to consider using Twitter to build your real estate clientele.

Using Twitter for real estate is a concept that may elude many a realtor. Some still look at it as a tool suited for entertainment and news only. Others have heard about using Twitter for business, but they just can’t see what value the social media giant can bring to their real estate business.

The truth is, no matter how well you might be doing as a real estate agent, if you are not using twitter for business, you are definitely missing out on a huge opportunity to expand your clientele considerably.

Why Twitter for real estate agents?

Over 300 million Twitter users

The colossal user base of twitter has means you get exposure to a large number of potential clients in your area. This gives you a golden chance of massive awareness for your real estate listing.

Fast and concise

Twitter is a fast and fluid platform. Each tweet gives you 140 characters to describe your listing.

Easy to share with followers

Since your tweets are short, using twitter for real estate means people will read your posts in a flash and share them just as quickly. In just minutes, your posts can be retweeted many times over to those who are looking for just what you have to offer. You’ll want to include hashtags of the neighbourhood you sell in with each tweet. This will help narrow the audience to just those who are interested in the area you are selling.

Paid Twitter ads

Twitter is basically free (except for your time!), but it also has paid services that can effectively put your real estate business out there and increase your exposure.

Perhaps we’ve piqued your interest and you may be thinking that Twitter could be a good platform for your real estate listings and awareness. But what if you already have listings? How can you add Twitter to your marketing strategy to expand your already established real estate business?

Tweet this, realtor!

Help first

Trust is the name of the game. You certainly have tips or advice about putting a home up for sale, moving, sorting out mortgages, decorating, landscaping, up-and-coming neighbourhoods – this is great information. Share it. Start by sharing exactly this type of information. To you it may feel like common sense. To those getting ready to buy or sell or move, it’ll be helpful and timely advice.

Showcase your experience

Twitter can be the testing ground before clients can actually interact with you. Show them what you know by answering questions people ask on Twitter.

Build relationships

You can start to attract and get to know new clients via Twitter. Using the direct message feature (DM) you can have extensive conversations with potential clients ( up to 10,000 characters) before deciding to meet or get on a call. This will help them get comfortable with you, and help you qualify them in an efficient way.

Aside from tweeting listings, neighbourhood information and answers to questions, why not add inspirational quotes about the buying, selling, investing and owning of real estate? This information will connect well with your audience. Sign up for a 30-day free trial at NimbleQuotes.com and choose the Real Estate category, add in hashtags specific to the area of town you sell in and watch the interaction on Twitter start!

4 Twitter Tips for Realtors and Real Estate Agents