twitter for business Archives - Page 2 of 3

Nov 26 2015

How do Real Estate Agents Use Twitter?

Is it a strange concept that real estate agents would use Twitter as one (of many) methods to build their clientele? If so, read on. We have many tips and ideas about why and how to consider using Twitter to build your real estate clientele.

Using Twitter for real estate is a concept that may elude many a realtor. Some still look at it as a tool suited for entertainment and news only. Others have heard about using Twitter for business, but they just can’t see what value the social media giant can bring to their real estate business.

The truth is, no matter how well you might be doing as a real estate agent, if you are not using twitter for business, you are definitely missing out on a huge opportunity to expand your clientele considerably.

Why Twitter for real estate agents?

Over 300 million Twitter users

The colossal user base of twitter has means you get exposure to a large number of potential clients in your area. This gives you a golden chance of massive awareness for your real estate listing.

Fast and concise

Twitter is a fast and fluid platform. Each tweet gives you 140 characters to describe your listing.

Easy to share with followers

Since your tweets are short, using twitter for real estate means people will read your posts in a flash and share them just as quickly. In just minutes, your posts can be retweeted many times over to those who are looking for just what you have to offer. You’ll want to include hashtags of the neighbourhood you sell in with each tweet. This will help narrow the audience to just those who are interested in the area you are selling.

Paid Twitter ads

Twitter is basically free (except for your time!), but it also has paid services that can effectively put your real estate business out there and increase your exposure.

Perhaps we’ve piqued your interest and you may be thinking that Twitter could be a good platform for your real estate listings and awareness. But what if you already have listings? How can you add Twitter to your marketing strategy to expand your already established real estate business?

Tweet this, realtor!

Help first

Trust is the name of the game. You certainly have tips or advice about putting a home up for sale, moving, sorting out mortgages, decorating, landscaping, up-and-coming neighbourhoods – this is great information. Share it. Start by sharing exactly this type of information. To you it may feel like common sense. To those getting ready to buy or sell or move, it’ll be helpful and timely advice.

Showcase your experience

Twitter can be the testing ground before clients can actually interact with you. Show them what you know by answering questions people ask on Twitter.

Build relationships

You can start to attract and get to know new clients via Twitter. Using the direct message feature (DM) you can have extensive conversations with potential clients ( up to 10,000 characters) before deciding to meet or get on a call. This will help them get comfortable with you, and help you qualify them in an efficient way.

Aside from tweeting listings, neighbourhood information and answers to questions, why not add inspirational quotes about the buying, selling, investing and owning of real estate? This information will connect well with your audience. Sign up for a 30-day free trial at NimbleQuotes.com and choose the Real Estate category, add in hashtags specific to the area of town you sell in and watch the interaction on Twitter start!

Nov 24 2015

What are Twitter Followers?

Followers, on Twitter, or Twitter followers, are people who follow you (your account). Each person on Twitter has those following them, and those they are following. Those that are following you can be considered your audience. This article will explain how to follow people, how to follow the people you want in your network/audience, and how to keep your followers.

How do I follow on Twitter?

The “Follow” button is Twitter’s primary tool for connecting people. If you follow someone, you see all of their updates on your Home stream. If someone follows you, all of your tweets will appear on their Home stream.

Once you’ve found someone you want to follow, click on the “Follow” button of their profile. That’s it. They will get a notification that you have followed them.

In real life networking you often have to make the first move and be the one to extend the handshake. The same applies to Twitter. The follow is your introduction to the other person; an invitation for them to connect.

Follows are not obligatory. Just because you follow someone does not mean they have to follow you back. On the flip side, you can follow anyone you like without needing their approval. Typically, we’ve found that about 15-45% of the people we follow, will follow us back.

Are my Twitter followers the right people?

Twitter limits you to 2,000 follows (at least at first). So you’ll want to carefully manage your follow list. We’d suggest you follow the people who could be your ideal client, your ideal referrals, industry luminaries, colleagues, and people you know you can learn from. Use this as a start.

Do know that in our experience, we’ve found Twitter to be a little more casual than some of the other social networks. For example, on LinkedIn, it is typically to see business people with a very professional profile including job title and responsibilities.

On Twitter, we’ve found that those very same people may describe themselves in a more casual way. Just do be aware not to judge too harshly.

Start off by searching for the Twitter accounts of your customers.

Next, search for and follow prominent influencers in your field. They might be CEO’s, subject matter experts, company twitter accounts, or perhaps colleagues with much more experience than you. As you follow them, some may take the time to follow you back. They’ll be able to see your tweets, and will be able to retweet and share your tweets with their own audience. This expands your reach. If they don’t, follow you back, you’ll still be able to learn from whatever resources they share. Either way you win.

Even if you only service clients in a certain geographical area, do not limit yourself on Twitter. It is a global network and you never know if that person who lives 3,000 miles away has followed you because they are moving to your city in the near future and want to be in contact with you for exactly the service you provide.

Keep your Twitter followers by providing value

There is no guarantee that someone will return the favor when you follow them. The best way to ensure follows is by giving value first.

Value on Twitter means information, insights and interaction.

Share valuable insights about your industry on your Twitter feed. If you’re a realtor, for example, you could share tips on finding a good house, or sharing photos of great renovation projects. If you’re an accountant, share news about changes to tax laws or give tips on filing returns. Do this consistently and you’ll be providing value. Sharing industry information you may think everyone already knows is helpful – they didn’t have to go looking for it – you saved them time.

Another way to keep your followers is by interacting with them. This could be in the form of answering questions. Asking how they are doing and what they are working on. You can get a fair bit of information from their Twitter profile – enough to start a first conversation.

Monitor hashtags and keyword search to watch for people asking questions you can answer. We don’t see a huge amount of people doing this (answering questions) so you’ll definitely get noticed. Your help will be appreciated.

The key concept to effective Twitter follows is “value.” Follow people who can provide you or your business with value, whether it’s someone you can learn from, someone who you can work with, or someone who can connect you with other people. On the flipside, the best way to gain followers of your own is to become a contact that others will value. Teach important lessons, share relevant insights and news, and be a person people like interacting with online. Do that consistently enough, and you’ll be surprised at how fast your followers grow.

Add inspirational and motivations business quotes to your Twitter feed as if you’ve tweeted them yourself. A helpful addition to your existing content and the quotes cycle out automatically on YOUR terms. Find out more and try the 30-day trial. NimbleQuotes.com

Oct 16 2015

How Entrepreneurs can Use Twitter for Business

Most small business owners and entrepreneurs may not have the money or resources for a dedicated marketing team. Fortunately, the miracle known as social media allows you to level the playing field and play like the big guys with the big budgets for marketing. Today I’m going to show you how you can leverage Twitter for business purposes.

Using Twitter to learn

As a small business owner, you’ve got a lot on your plate. One question that plagues us all is “Where am I going to get the time to keep up with industry information?” Here’s an idea – leverage what others know. How do you find out what they know? Twitter.

You can use Twitter to catch up with what’s going on in your industry. There are usually plenty of online discussions that you can read—and even join—so that you’re always in the loop. Try looking for industry-related hashtags as a first step.

Using Twitter for business connections

The beauty of Twitter is that you can interact on both a one-to-many basis (as with hashtags) or on a one-on-one basis. Twitter’s best benefit for your small business is that you can connect to both customers and colleagues and form bonds without ever meeting them in person.

One effective way to do this is to share and acknowledge other people’s content. You’ll have your own content, of course, but putting yourself forward and helping others makes them notice you. If you’re genuine and friendly enough, they’ll start engaging with you and will be more willing to help you out. Who knows, you might even know them well enough to meet them in person.

Using Twitter to share and promote

When using Twitter for business promotion the best approach is to not sell, but to help.

What do I mean? The most interesting and valuable content gets shared. So focus on creating really cool and helpful stuff, whether it’s tweeting a clever and poignant quote, a blog post with actionable advice, or a compelling video.

Once you have that, then you can share it on Twitter. Remember to use hashtags.

Yes, you can share your own company information. Typically you want to do this in an 80/20 ratio. 80% of the time-share content that is from other people in your industry and is helpful to your audience. 20 of the time promote your own information/company/brand.

How often do you use Twitter for business? Do you tweet multiple times a day or week? Let me know by sending me a tweet at @jenkellyjen or @newimarketng. I’d love to learn from you.

Inspirational entrepreneur and business quotes have been around for ages. Why not share some of that wisdom with your followers. Sign up for Nimble Quotes and have business & entrepreneurial quotes tweeted from your account on a frequency that suits you. Choose from 1/week to 8/day. Find out more at www.nimblequotes.com

Sep 11 2015

How To Use Twitter To Build Your Small Business

So you’ve heard of Twitter, but you’re not sure how this social networking site of tweets and follows can help you build your small business. How can you use Twitter to your advantage?

In a nutshell: follow people and build an audience, share relevant and helpful content (other people’s and yours), show up consistently, and above all, engage in the conversation with those following you and your followers.

Build Relationships On Twitter

Twitter is the perfect way to start connecting and building relationships with potential clients, suppliers and partners. Once you’ve started following people, you’ll begin to see the things they’re interested in, have questions about and learn a little more about them.

Responding to questions and comments, and helping out with sharing information useful to those following you and those you follow shows you have an active interest in them.

Also, once people have started following you, they’ll get to see the person behind your business – you! Tweet updates that let your personality shine through. Tweet informative tips, news about the industry or links to helpful articles. Doing this will build your relationship with your followers, and will help build their trust with you and your trust with them.

Engage With Your Followers

How can you cultivate the relationships you start to form on Twitter? Start conversations with your followers. When someone follows you, send them a message thanking them and introducing yourself.

You can also introduce yourself to those you’re following. Did you like someone’s recent tweet? By all means let them know by retweeting it, giving them a favorite or by direct messaging them.Have a conversation with them, just as if you were speaking with them in person. For a step-by-step example on how to do this, check out how to tweet a specific person.

Use Hashtags To Build Awareness For Your Business

Twitter is a great tool for building awareness for your business. By using hashtags included with each tweet, you can increase your visibility on Twitter. Hashtags let you get in front of a wide audience who may not yet know of you. Hashtags also let you get in front of an audience talking about a specific topic, industry, service or product. Learn more about how hashtags can help you on Twitter.

What Do I Tweet?

Please remember the 80/20 rule. 80% of the content you share on Twitter should be from other people; third-party sources. These can include blogs, articles, industry information, whitepapers, infographics and yes, famous quotes.

20% of your content shared on Twitter can be promotional. You can promote – you just need to earn the right to do so.

If you need any help with suggestions of what to tweet, write to me at jen[at]nimblequotes[dot]com, tell me about your company and audience and I’ll do my best to help you out.

So you’d like to build your small business and tweet interesting, thought-provoking things, but you’re not sure what to say? Let Nimble Quotes help. Our databases include hundreds of quotes on work, business and going after your goals. Sign up for our 30-day free trial, and you’ll get 1-8 engaging quotes per day, tweeted automatically from your account. You’ll also get the option of adding your own hashtags to each quote. Once your trial is over, it costs only about $1/day or $1/week to continue. Check out Nimble Quotes in action on @jenkellyjen or @newimarketing. Not quite ready for a trial? Sign up for the Nimble Quotes newsletter instead.

Sep 03 2015

Realtors: Build Awareness For Your Listings

Calling all real estate agents! Have you ever tried out using Twitter for your real estate business? Did you know that it is a powerful tool to build awareness for your business? But just how can Twitter help you?

Twitter Helps You Build Awareness

Twitter provides the perfect platform to communicate with your target clients. You can tweet about hundreds of different topics, including:

Tips about certain neighbourhoods #Leaside
Deals on hot properties #HomeForSale
Information about open houses #Listing #OpenHouse

Photos of your listings #Bungalow

And the list goes on. These types of tweets will increase the awareness of your business and listings with people who are interested in where and what you have for sale – and the more awareness you have, the more followers you gain, the more interest you’ll generate, the more people who know about you and your business. This is good for your sales pipeline.

Your Personality

A great advantage of Twitter is that it gives you an opportunity to show your knowledge and personality. With literally thousands of realtors in your region, your clients will do business with someone they know, like and trust. You can start to get known – do let your personality shine through. You can choose to be very professional or have a more casual voice, whatever you’re most comfortable with.

Hashtags Can Help

Never underestimate the power of hashtags on Twitter. Just what are hashtags? Check out this Nimble Quotes blog post on hashtags.

You can use hashtags to reference many things, from the area that you sell homes in or the type of homes you sell. Hashtags will categorize your tweets, so that when someone searches that particular hashtag, they will see all of your tweets that have included that hashtag. They are great tools to get more interaction and build awareness with other Twitter users who may not yet know you. Oh yes, and Google also indexes tweets – so your tweets can show up in Google searches now. Talk about double duty!

Have I convinced you yet? Go on, tweet about that #Leaside neighbourhood #listing you have an #openhouse for this weekend from 2-4.

Let Nimble Quotes Help You Build Awareness

Nimble Quotes has a database stock full of great quotes pertaining to the real estate industry. Why not try us out? If you sign up for our 30-day free trial, you’ll get 1-8 engaging quotes per day from our Real Estate category, plus the option of adding your own hashtags to each quote. Once your trial is over, it costs about $1/day or about $1/week to continue. Check out Nimble Quotes in action on @jenkellyjen or @newimarketing. Not ready for a trial just yet? Sign up for the Nimble Quotes newsletter instead.