Inspirational Quotes on Twitter Archives - Page 16 of 18

Jul 17 2015

Engagement on Twitter: You Can Do It Too

One of the best and most important uses for Twitter is engaging your audience. In fact, Twitter is probably the best social network at engagement. It allows you to start, find and participate in other people’s conversations without coming off as intrusive (in most cases). And you can reap the benefits of engagement (and maybe even start enjoying yourself) if you can just master the basics.

But I’m getting ahead of myself! Let’s take a step back.

What is “engagement,” anyway?

“Engagement” in this context can be summed up in one word: interaction. It involves listening and talking to customers on your social media network (Twitter or otherwise) in a genuine and timely manner. They talk to you, you talk back. Hopefully they’ll return the favor.

What do I get out of it?

A lot! Engagement on Twitter can mean a lot of things. Good customer service engagement increases customer satisfaction and loyalty. Brands that excel at starting Twitter conversations are more effective at their social media marketing than those that don’t make the attempt. In fact, Twitter released a whitepaper that said 70% of users felt more confident about a SMB after following and reading their tweets.

If you do it right, Twitter engagement can supercharge your digital marketing efforts. The Social Media Examiner released a report that said 90% of all marketers surveyed indicated that social media generated more exposure for their business.

So that begs the question: “how do I do it right?”

The Right Way

There are a few common best practices that make for great Twitter engagement:

Timely replies – Twitter’s a very fast-paced platform, where a single tweet can disappear in minutes. As a result, conversations get obsolete very fast. In fact, a survey by Convince and Convert found that 32% of respondents expect a response time of 30 minutes after posting a complaint on social media. So when you see someone mention you on Twitter, jump on it as soon as you can!
Keep your brand personality – “Brand personality” on Twitter isn’t just your avatar or your account name. The way you interact with people on Twitter should be the same as how you interact with customers in real life. Keep it consistent. Are your tweets funny? Clever? Insightful? Considerate? Stay true to your brand!
Stay relevant – If you’re posting under your company account (and not a personal account), keep your tweets relevant to your industry. Only participate in related conversations. If your brand is a bakery, don’t jump into a conversation about dogs (unless you’re making a dog-themed cake).

The Wrong Way

As you start exploring Twitter conversations, you may be tempted to do some pretty awful things. Things like:

Selling yourself – There are lots of brands that use Twitter as their own advertising space. That’s a big no-no. People are going to run away from your Twitter feed if it only contains links to ads and self-promotional things.
Getting into arguments – You’re going to encounter angry customers on Twitter, or people who just don’t like you. That’s only to be expected. But do not get into an argument with them online. Always be professional, because Twitter never forgets.

The Best Advice

Now, all this may sound intimidating, but don’t worry. I’ve got a tip that will simplify everything for you. Ready?

Act like you’re talking to friends.

Stay pleasant, stay true to your brand and before you know it you’ll find that engaging on Twitter can actually be a whole lot of fun!

Sign up for the Nimble Quotes newsletter to receive the newest tips on how to start Twitter conversations and enhance your online experience.

Jul 14 2015

We Have Your Back – Nimble Quotes’ Content Watch

You know that great feeling you get when you trust that someone has your back? Think of a family member or a good friend you’ve had for years – they have your back and would never let you down. Wouldn’t it be great if a company offered a service that made you feel the same way? Look no further than Nimble Quotes. Our Content Watch service definitely has your back.

What is Content Watch?

We’ve all heard scandals on the news. Famous, quotable people can sometimes get themselves into hot water, and when that happens, a once positive quote of theirs may now be viewed negatively.

With Nimble Quotes’ Content Watch service, you don’t have to fear that a negative quote will pop up on your Twitter feed. We research every author and diligently keep up with the news, all in an effort to ensure that the quotes appearing on your Twitter feed are high-quality and uncontroversial.

If one of the authors we have in our quote database becomes the centre of a scandal, we immediately pull all of their quotes from our database. You can rest easy knowing that their quotes are no longer in circulation, and will not appear on your feed.

Content Insurance

Think of our Content Watch service as insurance for your Twitter feed – Nimble Quotes will always make sure that you look good. We keep a constant watch on our quotes and authors, so you don’t have to face the embarrassment of a quote gone wrong.

Sometimes it can be hard to tell what content is good to post, and what content wouldn’t be good to post. Nimble Quotes takes care of that for you, making sure that each quote is high-quality, non-partisan, and free of questionable or offensive material.

Each author has been researched and approved as a respectable source, free of negative press at the time they’re included in the database. But we’re all human and can make mistakes. We’re not judging the mistakes that cause these news scandals. We just don’t want to be part of it nor have our customers exposed to it either.

Twitter Content

Nimble Quotes isn’t a RSS feed gathering quotes from around the web, and then automatically sending them out to your Twitter account. No way!

Nimble Quotes is an example of content as a service.

And this content, these wonderful quotes, have been painstakingly gathered, curated, vetted, copyedited and sorted into categories to give you the most options to engage with your audience. All while ensuring you feel like we’ve got your back. ‘Cause we do.

Try Us Out!

If you’d like to try Nimble Quotes for yourself, sign up for our 30-day free trial! You’ll get 1-8 quotes per day (protected under our Content Watch service, of course) along with a choice of other personalized settings. Click here to get started. Not ready? Sign up for our newsletter instead.

Jul 10 2015

When Good Quotes Turn Bad

I have a confession to make: I used to love Donald Trump.

It was hard not to! After all, Trump was a successful businessman, he owned multiple franchises, and he had a hit show with a great, quotable tag line: “You’re fired!” He was a sound-bite machine, coming up with pithy, hard-hitting business and life statements that fit perfectly on Facebook and Twitter. A lot of my customers thought so, too. Quotes for Donald Trump were always a popular choice when setting up content streams.

And then he became a U.S. presidential candidate, and it all went to hell. His good quotes turned bad.

You’ve probably heard about the racist comments he made upon filing for candidacy. For those who aren’t aware of it, he basically blamed Mexico, Mexicans and Mexican-Americans for bringing their problems into the United States. They did not take kindly to this, of course, and people have been severing ties with Donald Trump left and right.

Yikes! You wouldn’t want someone like that on your feed, whether you’re using Twitter for business or for fun!

Protecting Feeds with Content Watch

This scenario is one of the major reasons we introduced Content Watch into Nimble Quotes.

We want to make sure every tweet in your business account aligns to your brand. That means only quoting people whose views you support and reflect you as a business.

If any of the authors (I use the term “author” loosely—mainly to indicate whoever said the quote) in our library do anything that would damage the brand you’re trying to project (and I think obscenely racist comments qualify), Content Watch will filter out their quotes from your feed without any action on your part.

You no longer have to worry about quoting people that shoot their mouth off and say reprehensible things—like Mr. Trump.

Sign up for the Nimble Quotes newsletter to receive the newest tips on how to start Twitter conversations and enhance your online experience.

Jul 07 2015

How to Start a Conversation on Twitter with Quotes

Would you like to get more business leads? Can this really be done through Twitter? Before someone can become a lead, you need to open up the dialogue and start a conversation. Just how can Twitter help you out with that?

Open the Door for Conversation

One way to start a conversation with your Twitter followers is through the use of quotes. Quotes bring people together, stirring them to think about and discuss a like subject. Tweeting an inspiring quote is a friendly ice-breaker; it’s another way to start a conversation than just saying a simple hello. Think of it as a warm handshake – you’re drawing your followers into an inviting, potentially thought-provoking conversation that has nothing to do with work. We can get to the work part; first let’s start a conversation.

This use of quotes can lead to responses on Twitter like:

Favourites
Re-tweets
More followers
Direct messages

These responses are exactly what you’re after. But once you get a response like this, how exactly do you start a conversation with the person?

Now It’s Your Turn

Let’s see how this could work. One of your followers has re-tweeted a quote you’ve posted on Twitter – that’s great! What do you do next? We’ve got a few suggestions to help you strike up a conversation:

If you’re particularly drawn to the quote in question, let your follower know. Tell them it’s one of the quotes you like best (if it is). Explain to them why it’s one of your favourites.
Ask your follower why they’re drawn to that particular quote – for what reason does it resonate with them?
Tell your follower that it’s a great quote to start or end the day with, depending on what time the quote popped up on your feed. Maybe it’s a great quote to start the weekend with.
You can also simply thank your follower for liking or re-tweeting the quote. Show them your appreciation.

Give some of these ideas a try. Do you have other ways to start conversations on Twitter with your audience? Let us know.

Quotes are the Base

However you decide to begin the conversation with your audience, quotes can be an effective base for getting a great first response. Nimble Quotes would love to help you out with this – try out our 30-day free trial! You’ll get 1-8 quotes per day from a choice of 10+ categories and the ability to add your own hashtags. Click here to learn more. Not ready? Sign up for our newsletter instead or follow @jenkellyjen to see Nimble Quotes in action on a Twitter account.

Jul 03 2015

5 Ways Twitter Hashtags Help You Get Noticed

If you’re on Twitter, then you’ve probably already noticed the hashtags many people put on their tweets (e.g. #FunnyTweets). I’ve already spoken about what they are and the basics of how to use them, but today I’d like to talk about why to use them.

A lot of entrepreneurs don’t really use Twitter hashtags or understand them, despite being active and having lots of tweets. But hashtags can be a great way to get your messages read by other people and, even better, find conversations that you can use to engage the community. Here’s how:

Helping engagement

Follow events and discussions. Many people add a hashtag to associate their tweets with a specific topic or event. If they end your tweet with #FIFA2015, for example, other people who follow that hashtag will be able to see the tweet and respond to it. You can take advantage of this by following a hashtag and participating in the discussion.

Just remember that your message has to be appropriate to the hashtag and contribute something to the conversation, otherwise people will get annoyed at the obvious marketing ploy!

Research. You can using hashtags to get a quick look at what people are saying online about a particular topic. This is great for researching popular trends that you might want to jump in on, or for monitoring fields of interest. You can even create lists of hashtags to follow to keep tabs on new developments.

But what about when you’re the one doing the tweeting? How do Twitter hashtags help you get noticed or get better responses?

Getting read

Use with links to drive engagement. If you’ve got a blog or something else to share on Twitter, adding a hashtag to the end of the tweet is the equivalent of putting an ad on TV. It helps spread the link around and get it in front of people who don’t normally follow your Twitter feeds.

Just be careful not to overdo it, though! Only use one hashtag per tweet (or two, maximum). Too many hashtags can be very annoying, so restrain yourself!

Provide context. It can be very easy to get misinterpreted online, so hashtags are a great way to provide context for your tweets. This is also if you’re quoting someone and relating that quote to a particular theme or topic.

Emphasis. Hashtags can also be creatively used to provide additional emphasis to a statement—or as the punchline to a joke (E.g. “Spilled wine #BadFirstDate”). A sharp contrast between the hashtag and the actual tweet can give an entertaining sense of irony. In this case, the hashtags aren’t there to organize or categorize the tweet, but to make the tweet itself more interesting and shareable.

So try incorporating a few hashtags based on my suggestions! Take a look at how other brands are using tweets, too, and adopt some of their best practices. Pretty soon, you’ll be able to hashtag with the best of them!

Nimble Quotes includes default hashtags with each quote category choice, and the option for your own custom hashtags. Learn more and sign up for your 30-day trial.